Brand Strategy

Delivers strategic and tactical consulting services for large and medium-sized brands, as well as start-ups.

Brand Development

Market Entry

  • Leveraging extensive industry experience, Luxury Institute advises brands looking to launch a new luxury product or service
  • Sample solutions include
    • Developing and vetting business plans
    • Serving on advisory boards or board of directors
    • Connecting with best-in-class resources
    • Assisting with hiring and training customer-centric associates
    • Creating mission and vision statements
  • Growth Tactics

  • For existing brands struggling to take their business to the next level, Luxury Institute provides concrete recommendations to jumpstart expansion
  • Sample solutions include
    • Product line focus
    • Merchandising vision
    • Store design enhancements
    • Website optimization
    • Customer experience standards
    • Branding redesign
    • Marketing opportunities
  • Strategic Marketing

    Customer Acquisition Plan

    • Luxury Institute develops marketing strategies that match the company’s DNA and resonates with the target market
    • Sample focus topics include:
      • Affluent consumer motivations to purchase
      • Successful strategies of competitor brands
      • Targeted approaches for specific locations
      • Effective ways to increase brand awareness
      • Drivers of traffic to stores and websites

    Competitive Analysis

    • To further understand a brand’s competitive set, Luxury Institute examines key elements to gauge potential areas of opportunity
    • Sample focus topics include:
      • Organizational structure
      • Compensation structure
      • Loyalty programs
      • Events
      • VIP services
      • Multichannel customer experiences
      • Consumer perception

    CRM Process Optimization

    CRM Process Capabilities

    • Evaluate existing operational and analytical CRM practices and recommend techniques proven to deliver measurable customer loyalty and financial results
    • Sample objectives include:
      • Assess the current state of CRM efforts vs. best practices
      • Determine a roadmap including internal and external resources
      • Redesign the organizational structure to maximize efficiency and minimize costs
      • Quantify client-centric business objectives with relevant departments
      • Generate actionable customer insights to improve segmentation, acquisition, retention, referral and recovery campaigns
      • Standardize CRM metrics to measure and reward results
      • Implement best practices across all channels
    • Sample results include:
      • Understand customer-centric operations gaps
      • Discover opportunities across all sales channels
      • Dramatically increase data capture results
      • Determine relevant customer segmentation schemas
      • Fine-tune marketing, selling, and Clienteling activities
      • Ensure multi-channel integration
      • Create seamless cross-channel customer experiences

    CRM Benchmarking

    • Advise brands on industry leading customer metrics and relationship management practices to ensure CRM strategies are optimized to increase revenue
    • Sample customer metrics include:
      • Email capture
      • Phone number collection
      • Retention
      • Recovery
      • Conversion
      • Referral