Brand Strategy

Delivers strategic and tactical consulting services for large and medium-sized brands, as well as start-ups.
For more information about our products and services, please contact us.

Brand Development
  • Market Entry: Leveraging extensive industry experience, Luxury Institute advises brands looking to launch a new luxury product or service
  • Sample solutions include:
    • Developing and vetting business plans
    • Serving on advisory boards or board of directors
    • Connecting with best-in-class resources
    • Assisting with hiring and training customer-centric associates
    • Creating mission and vision statements
  • Growth Tactics: For existing brands struggling to take their business to the next level, Luxury Institute provides concrete recommendations to jumpstart expansion
  • Sample solutions include:
    • Product line focus
    • Merchandising vision
    • Store design enhancements
    • Website optimization
    • Customer experience standards
    • Branding redesign
    • Marketing opportunities

Strategic Marketing
  • Customer Acquisition Plan: Luxury Institute develops marketing strategies that match the company’s DNA and resonates with the target market
  • Sample focus topics include:
    • Affluent consumer motivations to purchase
    • Successful strategies of competitor brands
    • Targeted approaches for specific locations
    • Effective ways to increase brand awareness
    • Drivers of traffic to stores and websites
  • Competitive Analysis: To further understand a brand’s competitive set, Luxury Institute examines key elements to gauge potential areas of opportunity
  • Sample focus topics include:
    • Organizational structure
    • Compensation structure
    • Loyalty programs
    • Events
    • VIP services
    • Multichannel customer experiences
    • Consumer perception

CRM Process Optimization
  • CRM Process Capabilities: Evaluate existing operational and analytical CRM practices and recommend techniques proven to deliver measurable customer loyalty and financial results
  • Sample objectives include:
    • Assess the current state of CRM efforts vs. best practices
    • Determine a roadmap including internal and external resources
    • Redesign the organizational structure to maximize efficiency and minimize costs
    • Quantify client-centric business objectives with relevant departments
    • Generate actionable customer insights to improve segmentation, acquisition, retention, referral and recovery campaigns
    • Standardize CRM metrics to measure and reward results
    • Implement best practices across all channels
  • Sample results include:
    • Understand customer-centric operations gaps
    • Discover opportunities across all sales channels
    • Dramatically increase data capture results
    • Determine relevant customer segmentation schemas
    • Fine-tune marketing, selling, and Clienteling activities
    • Ensure multi-channel integration
    • Create seamless cross-channel customer experiences
  • CRM Benchmarking: Advise brands on industry leading customer metrics and relationship management practices to ensure CRM strategies are optimized to increase revenue
  • Sample customer metrics include:
    • Email capture
    • Phone number collection
    • Retention
    • Recovery
    • Conversion
    • Referral