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Our Luxcelerate System, a high-performance client relationship building system, transforms front-line professionals from being predominately disengaged transactors into emotionally intelligent, high-performance client relationship builders.


Our Approach

Our advanced, high-performance system is based on continuously conducted and tested empirical research combined with proven best practices, insights derived from aviation, the armed forces, education, medicine, professional sports, and behavioral and positive psychology, as well as from our own innovative and cutting-edge tested and proven techniques.

We serve every client as an independent and objective coach who provides honest, evidence-based, timely feedback to ensure that they understand their efficiency and effectiveness from an outside perspective, seeing reality, avoiding blind spots, and making quick adjustments for improvement. Luxury Institute's team has the expertise to guide and track execution to guarantee the success of the system, as well as engage, empower and humanistically inspire the front-line team to take ownership and accountability for both individual and team results.


Former President, Direct to Consumer DKNY

"In partnership with the Luxury Institute team, we experienced tremendous success for the brand during the Q4 busy season in 2014. Acknowledging a double-digit traffic decline, we engaged the Luxury Institute to leverage its Luxcelerate system to help us. The Luxury Institute team worked with our Madison Avenue flagship, which included 26 employees and represented 30% of the company’s volume. Through the Luxcelerate system and its intensive sales and relationship building training process, customer conversion improved by 40% with a +25% sales to traffic leverage, increasing net sales by +8%. The results were very important since the balance of the store chain saw negative sales and was flat in conversion. The positive results from the Q4 16-week Luxcelerate system test continued at our Madison Avenue flagship store throughout 2015. Through the empowerment provided by our management and the Luxury Institute team, the sales team grew confident in the system and in their relationship building skills. From this, we were able to scale the program across the network."

Former EVP + Chief Consumer Officer Gucci

“I would like to thank you for the great honor of sharing with you the starting of the important and phenomenal cultural change operated at the Gucci stores. I acknowledge your innovative and performance driven approach as a source of inspiration and would like to personally thank you for your support at Gucci.” *In 2017, Gucci increased revenue by +48% in Q1, +39% in Q2, and +49% in Q3. Kering, its parent company, reported that +51% of the brand's growth was driven by sales in its own stores.

CEO Cos Bar

“Although you think your luxury organization might be doing things right, Milton and his [Luxcelerate] program are truly transformative.The Luxury Institute's Luxcelerate program transcends physical and digital and gets everyone on board to put the customer first and do it methodically and in way that makes everyone accountable. Milton and his team worked with us internally to become incredibly prepared for their program. Not only is Milton able to connect with traditional retailers and the digital teams, we were so enthralled by the program, the quote "what would Milton do" evolved throughout our entire managers meeting. We look forward to continue to work with him in a capacity that really drives our business and have the upmost faith and confidence in what Luxury Institute brings to our business.”

CEO and Co-Founder Knot Standard

“The Luxcelerate system provided not only an increase in sales performance – 54% increase in sales and 11% increase in average order value in six months – it also provided a consistent management platform to facilitate expansion into new markets. Creating consistent practice, measurement, coaching methodology and language for managers and sales associates is a massive improvement as we scale our business.”

Former Sr. Vice President of Retail Tourneau

"The training program [Luxcelerate] helped us re-train our entire team of sales professionals and dramatically improve their overall effective selling skills. [Luxcelerate] helped us develop specific coaching techniques for our managers to improve the overall performance of all of their sales professionals. With the implementation of [Luxcelerate], we were able to improve our margins by over 400 base points while also improving our percent to retail dramatically; conversion, sales, and EBDITA all increased by high double digits. We were also able to move our stores to a full price selling model, which, of course, improved our bottom line profits significantly. I would highly recommend Luxury Institute if you are looking to improve your client experience within your organization.”

Former CEO Gurwitch Products

"Thanks to our engagement with Luxury Institute's Client Culture [Luxcelerate] implementation, the business in our #1 Market (New York Metro), which accounted for ~15% of our business, went from flat to 15% and increased retention in one location by 50%. The program enabled our sales, education, and artistry group to create daily rituals, behaviors and metrics to deliver the client experience mandated by our company culture.”

Case Studies

$1 Billion Global Men’s and Women’s Retailer

  • Globally, top customer retention up 65% over one year
  • Doubled sales in past three years to $1.3B
  • Profit margins among highest in industry at 33%

U.S. and Canada Multi-brand Women’s Specialty Retailer

  • Data collection (e-mail and mobile number) rose from 40% to 95% in less than one year for prospects and customers
  • Customer retention grew 52% over one year
  • Brand doubled sales in three years and was sold to large conglomerate

U.S. Women’s Specialty Retailer

  • Data collection (email, mobile number and address) rose from 43% to 65% in three months, with one store increasing to 85%
  • Client note entries into point-of-sale system rose from 30% to 65% in five months, nearly half of the brand’s stores reached 75%+
  • Sales increased by 30% over previous year

U.S. Women’s Ready-to-Wear Retailer

  • Increased conversion on a weighted average basis by 22.4% over six months
  • Sales increased an average of 15% month over month for the pilot stores, while other stores increased by only 1%, on average, each month
  • Pilot stores contributed to a larger percentage of total US sales every month, and increased from contributing 30% of total store sales to 48% of total store sales after six months

U.S. Men’s Custom-Made Retailer

  • Increased average order value by 11% in six months
  • Increased referrals by 65%
  • Sales increased by 70% in seven months with the strongest month reaching 84% over the previous year