Luxury Intelligence

Provides in-depth research and analysis related to the perceptions and behaviors of wealthy consumers around the world.
For more information about our products and services, please contact us.

Custom Research
    Quantitative: Online surveys can be fielded with wealthy consumers from various demographic backgrounds and geographic regions.
  • Examples include:
    • Overall panels of U.S. and global affluent consumer lifestyle and trends
    • Topical or industry surveys
    • Brand tracking studies
    • Brand client experience surveys and evaluations
    • Brand awareness measurement
    • Competitor analysis
    • On-premise customer intercepts

    • "The Luxury Institute's tracking of luxury hotel brands is paramount to our business. They provide unique, data rich reporting on the state of our and our competitors' position with luxury consumers."
      -Vice President, Global Marketing, Hilton Worldwide

    Qualitative: Individual or group, global or national, research with loyal, lapsed, and aware non buyers can be conducted to evaluate your current brand health and discover actionable data.
  • Sample topics include:
    • Full diagnostic brand assessment
    • Decision-making factors that drive loyalty
    • Relative importance of loyalty drivers
    • Attributes that lead to positive customer experiences
    • Barriers to consideration and/or purchase
    • Current brand perception
    • Customer experience online and offline
    • Customer experience competitive analysis
    • Existing equities that will drive future appeal
    • Ethnography


    Syndicated Research
      WealthSurvey: Validates critical issues, opportunities, and best practices, all according to the voice of wealthy U.S. consumers, and luxury executives. All WealthSurveys published by Luxury Institute since 2007 are available for purchase.
  • Sample topics include:
    • The State of the Luxury Industry
    • Multichannel Purchase and Behaviors
    • Understanding Wealthy Millennials
    • Loyalty and Rewards Programs
    • Marketing to Wealthy US Women
    • Corporate Social Responsibility
    • Brand Partnerships
    • Mobile Applications and Commerce
    • Experiences with Luxury Salespeople
    • In-Store Customer Experiences
    • Luxury Branding and Marketing

    Luxury Customer Experience Index (LCEI): Evaluates and compares experiences of actual brand purchasers All Luxury Customer Experience Index surveys published by Luxury Institute are available for individual purchase. We offer custom questions and analysis to best suit your needs.
  • Sample categories include:
    • Automobiles
    • Cruise Lines
    • Hotels
    • Luxury Retailers
  • Sample markets include:
    • United States
    • Europe
    • Japan
    • China
      • Luxury Multi-Channel Engagement Index (LMEI): Aggregates in-store and online experience metrics of recent brand shoppers All Luxury Multi-Channel Engagement Index surveys published by Luxury Institute are available for individual purchase. We offer custom questions and analysis to best suit your needs.
  • Sample categories include:
    • Luxury Retailers
    • Major Fashion Brands
  • Sample markets include:
    • United States
    • Europe
    • Japan
    • China
      • Luxury Brand Status Index (LBSI): Measures the value and equity of leading brands according to the perceptions of affluent consumers
        All Luxury Brand Status Index surveys published by Luxury Institute are available for individual purchase. We offer custom questions and analysis to best suit your needs.
  • Sample categories include:
    • Home Appliances
    • Jewelry
    • Liquor
    • Wealth Management Firms
  • Sample markets include:
    • United States
    • Europe
    • Japan
    • China