Luxury Intelligence

Provides in-depth quantitative and qualitative research and analysis related to the perceptions and behaviors of affluent consumers around the world.

Custom Research

Quantitative:

Online surveys fielded with affluent consumers from various demographics and geographic regions

Project Examples:

  • U.S. affluent consumer lifestyle and trends
  • Global affluent consumer lifestyle and trends
  • Brand tracking studies
  • Brand client experience surveys and evaluations
  • Brand awareness measurement
  • Competitor analysis
  • Qualitative:

    Individual or group, global or national research with loyal, lapsed, and aware and non-aware consumers to evaluate your current brand health and discover actionable insights and data

    Project Examples:

    • Individual Interviews (IDIs)
    • Focus Groups
    • Focus Groups
    • Panel Discussion
    • Panel Discussions
    • Shop Alongs

    Topic Examples:

    • Diagnostic brand assessment
    • Decision-making factors that drive loyalty
    • Barriers to consideration and/or purchase
    • Current brand perception
    • Customer experience online and offline
    • Customer experience competitive analysis

    "The Luxury Institute's tracking of luxury hotel brands is paramount to our business. They provide unique, data rich reporting on the state of our and our competitors' position with luxury consumers."

    -Vice President, Global Marketing, Hilton Worldwide

    Syndicated Research

    WealthSurvey:

    Validates critical issues, opportunities, and best practices, all according to the voice of wealthy U.S. and global consumers, and luxury executives

    All WeathSurveys published by Luxury Institute since 2007 are available for purchase.
    Topic Examples:

    • The State of the Luxury Industry
    • Multichannel Purchase and Behavior
    • Understanding Wealthy Millennials
    • Loyalty & Rewards Programs
    • Marketing to Wealthy Women
    • Corporate Social Responsibility
    • Brand Partnerships
    • Mobile Applications & Commerce
    • Experiences with Luxury Salespeople
    • In-Store Customer Experiences
    • Luxury Branding & Marketing

    Luxury Brand Status Index (LBSI):

    Measures the value and equity of leading brands according to the perceptions of affluent consumers

    All LBSI reports published by Luxury Institute are available for purchase. We offer every client the option to include custom questions and analysis to best serve their needs.
    Project Examples:

    • Individual Interviews (IDIs)
    • Focus Groups
    • Panel Discussions
    • Shop Alongs

    Project Topic Examples:

    • Diagnostic brand assessment
    • Decision-making factors that drive loyalty
    • Barriers to consideration and/or purchase
    • Current brand perception
    • Customer experience online and offline
    • Customer experience competitive analysis

    Luxury Multi-Channel Engagement Index (LMEI):

    Aggregates in-store and online experience metrics of recent brand shoppers

    All LMEI reports published by Luxury Institute are available for purchase. We offer every client the option to include custom questions and analysis to best serve their needs.
    Category Examples:

    • Luxury Retailers
    • Premium Retailers
    • Brand tracking studies
    • Major Fashion Brands

    Market Examples:

    • United States
    • Europe
    • China
    • Japan

    Luxury Customer Experience Index (LCEI):

    Evaluates and compares experiences of actual brand purchasers

    Category Examples:

    • Automotive
    • Cruise Lines
    • Hotels &; Resorts
    • Retailers

    Market Examples:

    • United States
    • Europe
    • China
    • Japan