White Papers

Brands that want to survive and thrive must prepare the next generation of highly skilled front-line associates. In our most recent white paper, “The Most Critical Skill in Luxury and Retail in the 21st Century,” see how we have researched, developed and field-tested three key action steps that every brand must embrace.


See all white papers currently available.

  • The Most Critical Skill in Luxury and Retail in the 21st Century
  • Luxury Institute’s 7 Rule-Breaking Moves Needed Now to Flourish in the Most Perplexing Luxury and Retail Market Ever
  • Luxury Institute’s Three Most Dangerous Myths in Luxury and Retail Today
  • Luxury Institute’s 21st Century Career Advice You Can’t Afford to Ignore: An Open Letter to Luxury Retail Sales Associates
  • Luxury Institute Reveals 7 Major Improvements Store Managers Recommend to Drive Sales Performance Right Now
  • Luxury Institute Reveals Top Seven Reasons Why Sales Performance Fails, And How To Fix It
  • Luxury Institute Reveals the 10 Things Your Top Performing Sales Associates Aren’t Telling You, But You Need to Know
  • Luxury Institute’s Operations Optimization Summer Checklist
  • Luxury Institute’s 7 Rules for Peak Performance in Luxury Client Relationships
  • Luxury Institute’s Seven Trends Shaping Luxury in 2015
  • Three Luxury Myths Killing Your Brand Equity
  • Wealth and Luxury Trends 2014 and Beyond
  • 10 Innovative Action Steps that Drive Sales in this Uncertain Economy


To download a white paper provided by Luxury Institute, please contact us.