WSJ: How do you keep tabs on the positioning of your brands?
Mr. Polet: We get real data -- market surveys from the Luxury Institute in the U.S., for example -- and continue to monitor the health of all of our brands.
LuxuryRatings.com is an online community for affluent consumers, founded by the impartial and independent, NY-based Luxury Institute (www.LuxuryInstitute.com), an independent ratings and research entity founded in 2003. The beta version will be launched in late July. If you are interested in being a founding member, please contact us at LuxInfo@LuxuryInstitute.com.
Individual consumers pay an annual fee of $200
BENEFITS of MEMBERSHIP
Ability to "voice your opinion" by creating ratings, reviews, and referrals on a full spectrum of luxury goods and services
Online access to ratings, reviews, and referrals on global luxury goods and services providers as written by your peers
Online access to hundreds of brand ratings from national consumer panels from the Luxury Institute's panel-based research
Rate not only your favorite items (handbags, watches, etc.) but professional individuals such as wealth advisors, attorneys, accountants, doctors, art dealers, life coaches and others who are important in your life and to your lifestyle, etc.
The community is private and accepts zero advertising.
MISSION
Our sole purpose is to gather qualified high net-worth consumers as members from around the globe, and to empower them to help each other to be fully informed in making purchases in all categories of luxury goods and services. Community members use tools such as ratings, reviews, referrals, forums, dialogue, and an evolving portfolio of interactive features to help each other make optimal purchasing decisions.
Our highly adaptable business model will be guided by the collective wisdom of our trusted members, whose interests we serve exclusively. LuxuryRatings.com was founded by the trusted and respected, NY-based Luxury Institute, LLC (www.LuxuryInstitute.com). This assures you that we will always strive to create an environment of fair and independent ratings, that serves luxury consumer interests in an ethical and trustworthy manner, and that respects and protects members' privacy in accordance with our strict policies.
