WSJ: How do you keep tabs on the positioning of your brands?
Mr. Polet: We get real data -- market surveys from the Luxury Institute in the U.S., for example -- and continue to monitor the health of all of our brands.
Luxury Board - Membership The Luxury Industry's First Global B2B Online Community
Due to global demand, the LuxuryBoard.com was launched by the Luxury Institute in 2007. The site is the world's first and only membership-based global online community for luxury goods and services executives, professionals, entrepreneurs and the firms that serve them.
LuxuryBoard.com gathers, synthesizes, and shares the collective business knowledge and wisdom of luxury professionals worldwide and supplements it with a vast library of "voice of the high net-worth customer" research and reports from The Luxury Institute. Nowhere else in the luxury arena can professionals find such a dynamic and complete resource of independent and impartial market and business intelligence to allow them to better serve their wealthy clientèle.
Annual membership fees are $995.00 for qualified professionals. Members create their own username/password and have access to data and other members online. Members are allowed limited distribution of the data internally. Additional fees exist for those who wish to distribute the data across their entire corporation.
To Join or Learn More: Visit the ABOUT LUXURY BOARD section of the www.LuxuryBoard.com website for membership details including a list of all membership benefits, current research and data available to members, and an overview of who has joined.
