WSJ: How do you keep tabs on the positioning of your brands?
Mr. Polet: We get real data -- market surveys from the Luxury Institute in the U.S., for example -- and continue to monitor the health of all of our brands.
WealthSurveys - Insights Direct from High Net-Worth Consumers
The Luxury Institute continuously conducts proprietary quantitative research with several segments of wealthy consumers in order to validate critical issues, opportunities, and best practices, all according to the voice of the wealthy consumer. No entity in the world conducts more impartial and insightful research with more wealthy consumers, on more critical topics, and more luxury brands, than the Luxury Institute. The Luxury Institute delivers breakthrough best practices research that helps luxury goods and services professionals enhance and optimize the customer experience of the high net-worth consumer.
How to obtain: Join LuxuryBoard.com. These reports are available to members of LuxuryBoard (www.LuxuryBoard.com) - the Luxury Institute's global online community for luxury professionals, executives, entrepreneurs, and the firms that serve them. For LuxuryBoard membership information, please go to www.LuxuryBoard.com and visit the ABOUT section. You can easily register online, make your payment via credit card, and easily have access to many research and data reports including the WealthSurveys.
