(NEW YORK) October 10, 2013 – Wealthy travelers from Europe and Asia revealed their top luxury hotel picks in recent research conducted by the independent and objective New York-based Luxury Institute. Three new Luxury Brand Status Index (LBSI) reports examine the attitudes and preferences of affluent Chinese, Japanese, and European consumers as they relate to leading hotel brands.
On a 1-10 scale, wealthy respondents rated hotels on quality, exclusivity, social status, and self-enhancement. They also shared which brands are worth a luxury price tag, the hotels they would recommend, and their preferred brand for an upcoming stay.
New this year, the Luxury Institute asked consumers who recently visited a luxury hotel if their stay was for work, vacation, or both.
“Luxury hotels serve a dual purpose as destinations for both business and pleasure,” says Luxury Institute CEO Milton Pedraza. “Brands have an opportunity to deliver personalized experiences so guests will return for their next trip, regardless of the occasion.”
Affluent respondents ranked the following number of luxury hotel brands in the regions below:
Europe (U.K., Germany, France and Italy)
- Brands rated: 31
- Consumers surveyed: 1,516
- Median annual HHI: £79,000 (U.K.), €69,000 (Germany), €63,000 (France), and €71,000 (Italy)
- Median age: 47 (U.K.), 43 (Germany), 46 (France), and 42 (Italy)
- Brands rated: 31
- Consumers surveyed: 717
- Median annual HHI: 2.5 million CNY
- Median age: 32
- Brands rated: 23
- Consumers surveyed: 602
- Median annual HHI: 20 million JPY
- Median age: 51
To learn about the specific brands rated in each region, please contact Luxury Institute directly.
About Luxury Institute (www.LuxuryInstitute.com)
The Luxury Institute is the objective and independent global voice of the high net-worth consumer. The Institute conducts extensive and actionable research with wealthy consumers about their behaviors and attitudes on customer experience best practices. In addition, we work closely with top-tier luxury brands to successfully transform their organizational cultures into more profitable customer-centric enterprises. Our Luxury CRM Culture consulting process leverages our fact-based research and enables luxury brands to dramatically Outbehave as well as Outperform their competition. The Luxury Institute also operates LuxuryBoard.com, a membership-based online research portal, and the Luxury CRM Association, a membership organization dedicated to building customer-centric luxury enterprises.