By Piya Sinha-Roy
February 23, 2014
When Jennifer Lawrence tripped on her way to accept her best actress Oscar last year, her blush pink princess-like Dior Haute Couture gown was captured in all its glory as the unscripted moment made ripples around the world.
That bonus air-time for a single dress at one of the world’s premier global events is priceless for the likes of Dior, one of the strongest fashion houses in the cutthroat marketplace that the Oscars red carpet is today.
Success on the red carpet can buy cachet that no advertising can – both for designers and stars – and profits for luxury brands for years to come. With stakes that high, the more established houses are raising their game and leaving little room for newcomers to make a splash, like they might have a decade ago.
Click the link to read the entire article which includes quotes from Milton Pedraza, CEO of Luxury Institute: http://www.reuters.com/article/2014/02/23/oscars-fashion-idUSL2N0LQ0IY20140223
Moët & Chandon is the latest luxury brand to sign Roger Federer as their ambassador. What does he have that they all want? Laura Archer meets him in Dubai to find out
By Laura Archer
When it comes to putting on a show, Dubai knows how to pull out all the stops. Its “more is more” mantra has made it a city of superlatives—the biggest this, the tallest that, a ski slope in the desert, islands fanning out like palm fronds in the Arabian Gulf—and now it rises again, phoenix-like, out of the flames of a global recession with yet more new hotel openings planned for this year.
Nothing is too excessive for this Emirate, and on a surprisingly stormy December morning at the top of the Bhurj Khalifa (the world’s tallest building, as if you had to ask), it throws in a lightning storm for good measure, just to ratchet up the wow-factor a few extra notches. But the extraordinary views—all swirling clouds, apocalyptic rumbles of thunder and dystopian skyline—that are captivating the world’s press, assembled here for the unveiling of Moët & Chandon’s new global brand ambassador, are suddenly forgotten as Roger Federer walks into the room.
Click the link to read the entire article which includes several quotes from Milton Pedraza, CEO of Luxury Institute: http://www.spherelife.com/courting-roger/