Luxury Institute News

April 15, 2013

Versace, Roberto Cavalli outlets to heighten South Florida as a luxury shopping destination

By Miriam Valverde
Sun Sentinel
April 14, 2013

They are two of the most sought-after designer brands, and Sawgrass Mills now has them.

Versace and Roberto Cavalli outlet stores are slated to open this summer rounding out a roster of new high-end retailers as the Sunrise mall continues the ongoing expansion of its luxury outlet wing.

The coming of Versace, however, is particularly an exclusive grab for Sawgrass: it will be the only outlet in Florida, the mall said. It will also be one of a handful nationwide.

“They are very meticulous. They have to make a good call,” said Milton Pedraza, chief executive of the Luxury Institute, a New York-based research and consulting firm. “They don’t plant flags and open doors in every city.”

Click the link to read the entire article which includes another quote from Milton Pedraza, CEO of Luxury Institute:,0,4862364.story