Luxury Institute News

October 6, 2014

La Jolla among tops in US for luxury home sales

San Diego Source
Daily Transcript Staff Report
October 6, 2014

San Diego is among the top 10 cities with the highest number of luxury home sales, according to a report by Coldwell Banker, with La Jolla high on the list.

San Diego saw the sale of 927 homes valued at $1 million-plus from July 1, 2013, to June 30, 2014. The Luxury Market Report was prepared by the Coldwell Banker Previews International marketing program.

Topping the list was San Francisco with 2,485 luxury homes sold — up nearly 57 percent from the previous year — followed by Los Angeles with 2,170 and New York with 2,145.

The report included three price points: $1 million, $5 million and $10 million.

Two of San Diego’s ZIP codes saw high sales of luxury homes.

La Jolla’s 92037 ZIP code had closings on 348 homes valued at $1 million or more, the third highest of all ZIP codes in the country at that price tier; 269 homes sold in Carmel Valley and Torrey Pines in the 92130 ZIP code.

Four homes valued over $10 million closed in La Jolla, which ranked 16th, the report said. The most $10 million homes, 58, sold in New York.

The U.S. high-end residential real estate market remains strong, with 48 percent of all wealthy consumers indicating they plan to buy a luxury home within the next 12 months, according to the companion survey of wealthy U.S. consumers with a net worth of at least $5 million, conducted by the Coldwell Banker Previews International program and the Luxury Institute.

Younger buyers are the most motivated to buy; an overwhelming 81 percent of affluent people younger than 35 plan to buy a luxury home in the next year.

Source: http://www.sddt.com/News/article.cfm?SourceCode=20141006cze&_t=La+Jolla+among+tops+in+US+for+luxury+home+sales#.VDQEJSldXDQ

October 3, 2014

Luxury market report reveaks newcomers on list of hottest U.S. citie

New Jersey Hills Media Group
October 3, 2014

Quiet, unassuming areas adjacent to traditional luxury markets have rapidly transformed into hotbeds of luxury real estate in the 12-month period from July 1, 2013 through June 30, 2014. Leading the way and making its debut in the top 5 U.S. luxury markets for homes valued at $1 million+ is San Jose, where high-end home sales are up a staggering 76 percent from this time last year, according to the Luxury Market Report prepared by the Coldwell Banker Previews International® marketing program.

With Silicon Valley luxury real estate on fire, the affluent enclave of Atherton doubled its sales in the $10 million+ range from 2013. Burlingame, located approximately a mile from tony Hillsborough in Northern California emerged in the $10 million+ list for sold homes for the first time, most likely as the result of low inventory in the Bay Area’s most sought-after ZIP codes.

Adjacency is a powerful trend playing out in high-demand luxury cities well beyond Silicon Valley and the Bay Area, notably in Miami. North Miami Beach made its debut among the top 20 cities for $10 million+ homes sold —signaling that luxury buyers are expanding their horizons beyond the typical hotspots of Miami Beach, South Beach and the private communities of Star and Fisher Islands.

Overall, San Francisco led the nation with the highest number of sales in the $1 million+ category—up nearly 57 percent from this time last year.

The U.S. high-end residential real estate market remains strong, with nearly half (48 percent) of all wealthy consumers indicating that they plan to purchase a luxury home within the next 12 months, according to the companion survey of wealthy U.S. consumers with a net worth of at least $5 million (penta-millionaires) conducted by the Coldwell Banker Previews International® program and the Luxury Institute. Younger buyers are by far the most highly motivated to purchase: An overwhelming 81 percent of affluent individuals under 35 plan to buy a luxury home in the next year.

The survey reveals dramatic generational differences:

Penta-millionaires 35 and under reported the highest average purchase price of all age groups – $7.8 million — and have the largest percentage (80 percent) of all age groups paying all-cash.

By stark contrast, wealthy buyers 45-64 paid an average of $2.7 million for their most recent home purchase while buyers 65 and older spent just $1 million.

The report brought to light strong gender gaps:

Seventy percent of women reported paying all-cash for their most recent property vs. 57 percent of men.

Women reported buying more expensive homes than men:

Twenty-two percent of women spent $10 million or more for their most recent property vs. 13 percent of men in the same wealth bracket.

Forty-six percent of women have plans to buy another home in the coming year, up from 31 percent in 2013.

Location, location, location may no longer be the golden rule of real estate:

With the ability to work remotely now a reality for many, only 25 percent of the under-35 age group indicate that location dominates their search criteria.

Instead, 75 percent say that lifestyle considerations are the No. 1 factor driving their choice of which home to buy.

As evidence of this powerful generational shift, 86 percent of buyers 65 and older say that location remains their top priority.

Hottest In-Demand Amenities:

Nearly one-third of all wealthy buyers under the age of 45 count a “green” or “LEED certified” home as more important than it was 3 years ago.

The trend is also catching on among wealthy buyers of all ages, with 21% saying that they want to buy an eco-friendly home, up from a mere 7 percent in 2013.

As homes become increasingly high-tech, 25 percent now consider a fully automated home a priority.

Thirty-seven percent of respondents under age 35 and 30% of those with a net worth exceeding $10 million will prioritize safe rooms in their next homes.

The full list of the Top 20 Best Performing U.S. Cities in Luxury Real Estate by price points of $1 million+, $5 million+ and $10 million+, and the high-net-worth consumer survey results can be viewed here www.previewslmr.com.

Source: http://newjerseyhills.com/luxury-market-report-reveaks-newcomers-on-list-of-hottest-u/article_44f41eb2-e012-5472-a2fc-1047ab4a0690.html

October 1, 2014

Exclusive: Wealthy Consumer Survey 2014

Previews Inside Out
Coldwell Banker
October 1, 2014

You may picture wealthy Gen Y and Millenials as iPad-toting jetsetters who aren’t anxious to tie up their cash in a home. But they are among the most active players in luxury real estate, according to a new survey of ultra-wealthy consumers by Coldwell Banker Previews International® and the Luxury Institute.

“Young affluents recognize the value of real estate,” said Ginette Wright, vice president of marketing for Previews®/ NRT.  “And they are often bullish when it comes to real estate—they own more properties and tend to spend more on average. Their outlook on long-term appreciation is also more positive.”

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The survey found that 73% of wealthy consumers under the age of 35—the most out of any age group—are considering a purchase of additional residential real estate in the next 12 months for personal use. These buyers also expect their home to appreciate by an average of 16% in the next five years, compared to 13% for buyers ages 45-64 and 11% for buyers 65 and older. Additionally, they are among the biggest spenders, as they paid $7.8 million on average for their last home, compared to $6.8 million for buyers between 35 and 44 years of age, $2.7 million for those between 45 and 64, and $1 million for buyers 65 and older. One reason for the price difference could be due to the kinds of homes they desire. Nearly three-fourths (72%) of respondents younger than 35 said that buying a move-in-ready home is important.

“Our agents in cities like Los Angeles and Miami tell us the same thing: new construction is king right now,” added Wright. “Younger luxury buyers are not looking for a project—they want everything turn-key, right down to the décor and furnishings. All of which, of course, adds to the home’s overall price tag.”

While location and price remain the most important elements in the decision making process for the majority of ultra-wealthy buyers, younger affluents are less inclined to choose a property based on geography. Thanks to convenient travel options and the ability to work from anywhere becoming more widespread, just 25% of the under-35 group reports that location dominates their search criteria, but 75% say that lifestyle considerations drive their choice of which home to buy. At the other extreme, 88% of buyers 65 and older say that location is the most potent driver of their next property search.

Younger affluents are also interested in different home amenities than their seasoned counterparts. Safe rooms (37%), home theaters (36%), pool (34%), outdoor kitchens (33%) and “green” or “eco-friendly” amenities (29%) remain at the top of the wish list for buyers under the age of 35. Compared to the 65+ demographic, those same features ranked far lower: 7% wanted safe rooms, 12% wanted home theaters, 16% wanted a pool, 17% wanted a pool and 10% wanted a “green” home.

To find more interesting comparisons between the age groups, download the complete Wealthy Consumer Survey: http://www.previewsinsideout.com/2014/10/exclusive-wealthy-consumer-survey-2014/

August 18, 2014

Convergent Wealth Advisors Shines as Luxury Wealth Manager

PRWeb
August 18, 2014

The Luxury Institute has announced Convergent Wealth Advisors as third out of 39 leading national wealth management companies and private wealth managers in their 2014 LBSI Wealth Management Survey. The survey asked affluent respondents nationwide to evaluate each firm based on such factors as service quality, exclusivity, social status, and the ability to deliver special client experiences.

Convergent’s expanding presence in the wealth management space comes at a time where investors demand more personalized attention. According to Luxury Institute CEO Milton Pedraza, affluent individuals and families place expertise, trustworthiness, and generosity high on their list of attributes needed in order to build strong client relationships. Convergent embraces these attributes as part of its core values and corporate vision that underpin each client relationship.

“We believe that living well is the ultimate goal of investing well,” says Convergent President and COO Douglas Wolford. “The modern notion of luxury is defined by a sense of ease, confidence, and authenticity. Wealthy families want an experience tailored to their individual needs and goals—and one that allows them to enjoy more of the benefits and avoid many of the burdens of wealth.”

Dave Zier, CEO, adds, “People want to be associated with a luxury brand. Convergent strives to provide our clients with an experience that money alone can’t buy—an experience in living well. Being highly ranked by the Luxury Institute only reinforces our commitment to offering what we believe is the finest in wealth management.”

For the entire article click the link:http://www.prweb.com/releases/2014/08/prweb12082567.htm

 

July 22, 2014

Luxury Institute Wealth Management Survey Shows Multimillionaires Favor Boutique Money Managers for Client Experience

(NEW YORK) July 22, 2014 – In the latest edition of its Luxury Brand Status Index Wealth Management (LBSI) survey, the independent and objective New York-based Luxury Institute asked investors with an average net worth of $15 million and annual average income of $800,000 to share detailed opinions of 39 leading firms in the wealth management business. LBSI scores (1-10) comprise respondents’ evaluations of each firm’s product quality, exclusivity, social status and ability to deliver special client experiences.

Set up in 1882 as the Rockefeller family office, New York-based Rockefeller & Co. earns the highest overall LBSI score of 7.94. Ranking closely behind Rockefeller & Co. are Atlanta-based Atlantic Trust Private Wealth Management (7.93), and Convergent Wealth Advisors (7.92). First Republic Private Wealth Management (7.82), Bessemer Trust (7.68) round out the top five.

“Wealthy clients tell us that expertise, trustworthiness and generosity are the critical elements in building strong client relationships in wealth management,” Luxury Institute CEO Milton Pedraza. “Successful wealth managers are relationship builders first, and, since few can beat the markets in the long run, money managers second.”

Additional firms evaluated include Ameriprise Financial, Bank of America, Barclays Wealth Management, BB&T Wealth Management, Bernstein Global Wealth Management, BMO Harris Private Banking, BNY Mellon Wealth Management, Boston Private Bank and Trust, Brown Brothers Harriman, Charles Schwab, Citi Private Bank, Credit Suisse Private Banking, Deutsche Asset & Wealth Management, Deutsche Bank Alex. Brown, Fidelity Investments, Fifth Third Private Bank, Goldman Sachs, HSBC Private Bank, J.P. Morgan Private Bank, J.P. Morgan Private Wealth Management, Merrill Lynch, Merrill Lynch Private Banking & Investment Group, Morgan Stanley Smith Barney Wealth Management, National City Private Client Group, Neuberger Berman, Northern Trust, PNC Wealth Management, SunTrust Private Wealth Management, U.S. Bank Private Client Group, U.S. Trust, UBS Private Wealth Management, Vanguard Personal Investors, Wells Fargo Private Bank and Wilmington Trust Wealth Advisory Services.

Please visit www.LuxuryInstitute.com and contact us with any questions, or for detailed information about specific brand rankings.

The Luxury Institute, LLC

luxinfo@luxuryinstitute.com

May 2, 2014

Luxury Institute Examines Luxe Rebound

By: Karyn Monget
Women’s Wear Daily
May 2, 2014

There are few generational divides when it concerns spending decisions and luxury goods, a report released Wednesday by The Luxury Institute revealed.

Click on the link to read the entire article(subscription required):
http://www.wwd.com/business-news/forecasts-analysis/luxury-institute-examines-luxe-rebound-7664671?module=Retail-latest

April 30, 2014

High-Income Shoppers Reveal How, Where And Why They Like To Buy Luxury Goods

(NEW YORK) April 30, 2014 – The independent and objective New York-based Luxury Institute has released the second of three multigenerational studies of U.S. consumers, 21 and older, with minimum annual household income of $150,000 per year. Respondents shared details about their most recent luxury shopping experiences, providing valuable insight into shopping behaviors unique to each generation.The age bracket for the Millennial generation ranges from 21 to 34, Generation X includes 35 to 49 year olds, and the Baby Boomer generation starts at 50.

The popularity of online purchases, even for luxury products and services, has risen dramatically. Right now it’s an even split between clicks and bricks: 43.5% of consumers surveyed saying that their last purchase was made online, and an equally-sized 43.5% also said they last bought a luxury item in a store.

Unlike the popularity of the online channel overall, growth of mobile shopping in the luxury industry remains slow. The vast majority of recent online luxury purchases were completed on a computer, and only 2% made via smartphone. Affluent Millennials have been quicker to embrace on-the-go mobile luxury shopping.

The various sources of influences consulted prior to a purchase show the biggest generational differences. They all gather information from brand websites, online consumer reviews, friends and family and sales associates, but Baby Boomers are far less likely to be swayed by advertising than younger shoppers.

Millennials prefer to conduct research in-store before purchasing online, and they are also open to receiving emails or text messages from luxury brands, or even individual salespeople. The 21 to 34 year olds are also the group most likely to engage with companies on digital platforms like social media and mobile applications.

“Luxury brands are still trying to understand how to capture the loyalty of affluent Millennials, because that really means cultivating the next generation of consumers and keeping your brand relevant,” says Luxury Institute CEO Milton Pedraza. “Understanding diverse shopping behaviors of different generations of wealthy consumers is essential for catering distinct marketing strategies that resonate with each of them.”

Please visit us at www.LuxuryInstitute.com and Contact Us with any questions or for more information about specific brand data and rankings.

The Luxury Institute, LLC
luxinfo@luxuryinstitute.com

Millennials value heritage more than Gen X’ers: study

By: Joe McCarthy
Luxury Daily
April 29, 2014

A new report by the Luxury Institute found that millennials scrutinize investment value and heritage of purchases more than Generation X’ers and Baby Boomers.

The study also found that millennials regularly search for one-of-a-kind items as a way to signal status. While brands often treat “showrooming” as a threat to brand integrity, the research that accompanies the trend indicates that improved customer service and responsive multichannel efforts can turn the phenomenon into a benefit and a source for more revenue.

Millennials want the heritage of the brand, they respect history, and they see it as a validation of investment value,” said Milton Pedraza, CEO of The Luxury Institute, New York.

“They don’t have all the money in the world, they’re just starting out, so they want to make sure they’re buying appropriately,” he said.

“But they do have much higher expectations, so that’s a little bit of a paradox. They care far more deeply about certain aspects of a luxury brands.”

This study is the first in a series of three comparatives studies of millennials, Gen X’ers and Baby Boomers by The Luxury Institute.

Click the link to read the entire article: https://www.luxurydaily.com/millennials-value-heritage-more-than-gen-xers-study/

April 24, 2014

How Do Luxury Brands Build Intimate Relationships With Three Generations of Affluent Consumers?

(NEW YORK) April 24, 2014 – In the first of three studies conducted by the Luxury Institute, wealthy consumers across three generations earning at least $150,000 a year share their views on the attributes required for a brand to be considered luxury, the services that luxury brands should offer to earn consumer loyalty, and the luxury purchase decision process.

Overall, affluent Millennials, Generation Xers and Baby Boomers all agree that the quality, craftsmanship, customer service, and design must be impeccable for a luxury brand to succeed. Millennials actually place greater emphasis on luxury brand heritage and investment value than Generation Xers, a slight surprise given the common portrayal of young consumers as embracing only the new and trendy. Affluent Millennials also highlight one-of-a-kind items as a vital component, a feature that allows them to express their individuality while also recognizing a brand’s luxury credentials.

Convenient return, refund, and exchange policies, lifetime guarantees, and free shipping are extremely important to all wealthy consumers when purchasing luxury.  Shopper expectations have risen dramatically given the practices of online only retailers who seek to capture market share from traditional retailers. As a result, affluent consumers now perceive these complimentary services as the norm, especially when spending significant amounts on luxury purchases. Millennials who grew up in the age of discounting and of being courted by brands find rewards programs as well as personalized communication and services far more desirable vs. Baby Boomers.

Given the plethora of marketing platforms utilized by brands today, younger affluent generations are more knowledgeable about luxury products and services, while Baby Boomers rely on previous experiences to impact their purchase decisions. “Even though wealthy Millennials have information and content at their fingertips, they are still more likely than Boomers, who have established preferences over the years, to seek out the opinions of others when making purchase decisions,” says Luxury Institute CEO Milton Pedraza.

Please visit us at www.LuxuryInstitute.com and Contact Us with any questions or for more information about specific brand rankings.

The Luxury Institute, LLC
luxinfo@luxuryinstitute.com

February 5, 2014

Wealthy Shoppers Tell Brands How They Want Technology Integrated Into The Shopping Experience

(NEW YORK) February 5, 2014 – The New York-based Luxury Institute asked consumers 21 years of age and older from U.S. households with minimum annual income of $250,000 about their views on incorporating technology in the shopping experience.

Nearly half (47%) of wealthy consumers say that a sales professional providing live chat or video assistance online would help them understand more product details, and 58% appreciate the convenience of instant answers.  Only 15% of shoppers say that they have tried chat or video and refuse to do it again.

Wealthy shoppers do not mind companies collecting personal data and using it for customized marketing, but they do show strong distaste for clandestine data gathering via mobile phones, facial recognition software and GPS tracking; 69% say information collected in this manner is a privacy violation.  Just 24% approve of retailers using facial recognition software to identify them and observe shopping habits.

Using technology in-stores to accelerate checkout is popular, but many affluent shoppers shy away from self-checkout.  Almost three-fourths (73%) say that they appreciate the time savings of checking out via mobile devices instead of standing in line at cash registers.  Although 45% say that self-checkout is more efficient, 44% prefer transactions with help from staff.

Technology has little to do with what wealthy shoppers desire most: free shipping and returns, cited by 92% of respondents.

“Habits of today’s wealthy consumer have increased the desire to browse, reserve and purchase using a mix of channels,” says Luxury Institute CEO Milton Pedraza. “Technology allows brands to leverage customer data and shopping habits, however salespeople still play a vital role into creating unique and engaging experiences.”

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