If there’s one man you don’t need to define the word luxury for, it’s MILTON PEDRAZA. As CEO of the New York-based Luxury Institute, he’s the man in charge of decoding the hard-to-pin-down consumers of extravagance around the globe. He tells us just how he does that and offers a guide to his favorite city, Miami.
By Natasha Phillimore
As experts in the industry of all things luxury go, they don’t come more knowledgeable than Milton Pedraza. He has built his fortune on the back of one of the more elusive segments of consumerism. And, somewhat remarkably, has named Ghandi–the world’s least consumption-driven person–as his inspiration.
“He’s reported to have said, ‘You have to be the change you want to see in the world,”’ says Pedraza. “We take that to heart and treat our clients the way they should treat theirs. It’s worked very well for us and has led to repeat business and a lot of referrals. It is a blessing.”
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