Luxury Institute News

October 17, 2012

Luxury Institute exec: Humanize first, mobilize second

By: Rimma Kats
Luxury Daily
October 17, 2012

NEW YORK – A Luxury Institute executive at the Luxury Interactive 2012 conference said that brands must understand the value and potential of personal sales associate communications versus mass emails from corporate.

During the “Optimizing Mobile Technology to Build Customer Relationships” session, the executive addressed how mobile technology is not a differentiator, but a utility. Moreover, it is how marketers use the technology that matters.

“It’s all about the human-to-human relationships,” said Milton Pedraza, CEO of Luxury Institute, New York. “The biggest opportunity to use mobile to drive profits is customer relationship building.”

Click the link to read the entire article which includes quotes from Milton Pedraza, CEO of Luxury Institute:

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