Luxury Institute News

September 14, 2012

In China, Bikes Shed Their Working-Class Roots

By Debra Bruno
Wall Street Journal
September 13th, 2012

BEIJING — Yu Yiqun sees the bicycle as the ideal form of transformation — and not because he can’t afford a car.

In fact, the 40-year-old, who works as a creative director at Geogrum Advertising, owns 21 bikes, including high-end brands like Moulton, Cervélo and Colnago. “You need different kinds of bicycles to ride in different kinds of environments,” he says.

Mr. Yu has spent as much as 110,000 yuan (more than $17,000) on a bike and considers their versatility an advantage over cars. “People in Beijing should update their ideas,” he says.

Click the link to read the entire article including quotes from Luxury Institute’s CEO Milton Pedraza:
http://blogs.wsj.com/scene/2012/09/13/in-china-luxury-cycles-help-bikes-shed-their-working-class-roots/

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