Luxury Institute News

December 7, 2012

Mobile is the essential medium for 2013: Digital Luxury Group exec

By Tricia Carr
Luxury Daily
December 6, 2012

A Digital Luxury Group executive who spoke during a Luxury Daily webinar said that luxury marketers that do not incorporate convenience and speed on the mobile medium into a seamless marketing approach will likely miss out on wealthy, transactional shoppers.

Executives from the Luxury Institute, Digital Luxury Group and Morpheus Media discussed their expectations for the next calendar year as well as potential surprises that marketers will face during the “Luxury Outlook 2013: Up, Down or Flat?” webinar Dec. 4. It seems that the light at the end of a tunnel littered with global economic uncertainties is mobile.

Click the link to read the entire article which includes quotes from Milton Pedraza, CEO of Luxury Institute:


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