Recently www.LuxurySociety.com published a variety of soundbites and statistics that are circling the luxury arena. By Libby Banks
The get-it-cheap party for luxury consumers has ended.
Milton Pedraza, Luxury Institute CEO
(On the end of deep discounting) Bloomberg
The old media model is a frozen moment in time; a monthly magazine, a seasonal trend — it’s over. Digital culture is a constant stream. Either you adapt to it, or you are a dinosaur and you will die. Jefferson Hack, Editorial Director of Dazed Group Business of Fashion
As long as men feel the need to spread their DNA to the four corners of the earth, they’re going to buy Porsches. And as long as women look for as many offers for mating as possible, they’re going to keep buying Manolo Blahnik shoes. Scott Galloway, New York University marketing professor (on why the understated luxury trend will give way to more glitz soon) Newsweek
1/4 Of affluent consumers have “friended” a luxury brand on a social networking site (according to Unity Marketing) Biz Report
http://beta.luxurysociety.com/articles/2010/05/dinosaurs-dna-the-end-of-the-party
1 Comment
1 Comment
I am curious about how the return to “normal” pricing in the luxury marketplace will affect the pet industry. Last year, Pet Fashion Week, a fabulous event that showcases the newest items in pet apparel, furnishings and even dinnerware, was lightly attended by exhibitors. The Spring show was cancelled. And the Luxury Pet Pavilion event, one of my favorites, was absent from New York (I am not sure whether it was held in L.A. or not).
My company, The Cultured Canine, LLC, serves clients (many upscale) by visiting with them in their homes for private dog training sessions. Recently, there has been an uptick in calls for group sessions which, as a luxury provider, I did not offer. Beginning this summer, my company will offer a new group class for small dogs only as well as telephone assistance for those needing help with housetraining.
Will dogs enjoy the lap of luxury once again? Will multiple-floor, air conditioned dog daycares with private doggie lockers return to Manhattan anytime soon? One can only hope.
Comment by Diane Podolsky, CPDT-KA, CTC — May 27, 2010 @ 4:58 pm