Luxury Institute News

December 7, 2012

Mobile is the essential medium for 2013: Digital Luxury Group exec

Posted in Luxury Brands,Luxury Leaders,Luxury Market,Wealthy Consumer
Tags: Digital Luxury Group, Milton Pedraza, Morpheus Media —

By Tricia Carr
Luxury Daily
December 6, 2012

A Digital Luxury Group executive who spoke during a Luxury Daily webinar said that luxury marketers that do not incorporate convenience and speed on the mobile medium into a seamless marketing approach will likely miss out on wealthy, transactional shoppers.

Executives from the Luxury Institute, Digital Luxury Group and Morpheus Media discussed their expectations for the next calendar year as well as potential surprises that marketers will face during the “Luxury Outlook 2013: Up, Down or Flat?” webinar Dec. 4. It seems that the light at the end of a tunnel littered with global economic uncertainties is mobile.

Click the link to read the entire article which includes quotes from Milton Pedraza, CEO of Luxury Institute:
http://www.luxurydaily.com/mobile-is-the-essential-channel-for-2013-digital-luxury-exec/

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December 6, 2012

Customer relationships, seamless media approach vital for 2013

Posted in Luxury Brands,Luxury Leaders,Luxury Market,Uncategorized,Wealthy Consumer
Tags: Apple, Digital Luxury Group, Milton Pedraza, Morpheus Media —

By Tricia Carr
Luxury Daily
December 5,2012

Executives from the Luxury Institute, Digital Luxury Group and Morpheus Media who spoke during a Luxury Daily webinar said that marketers should focus on relationship-building through technology and moving away from a fragmented media approach in 2013.

During the “Luxury Outlook 2013: Up, Down or Flat?” webinar Dec. 4, the senior executives agreed that consumer segmentation by geographic and demographic factors can help brands distinguish the “who” and “why” of luxury marketing next year. Overall, the executives concurred that the outlook on luxury for 2013 is “up.”

“It is simple – long-term relationships build sales and profits,” said Milton Pedraza, CEO of the Luxury Institute, New York.

“Instead of looking at what the competition is doing, do what Apple is doing,” he said. “It had the product, but it created an even greater value proposition for the brand.”

Click the link to read the entire article which includes additional quotes from Milton Pedraza, CEO of Luxury Institute:
http://www.luxurydaily.com/customer-relationships-seamless-media-approach-are-keys-to-luxury-marketing-in-2013-luxury-daily-webinar/

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