By Lauren Covello
FOXBusiness
May 12, 2011
…While it’s impossible to say the brand would have failed had Louboutin stuck to a traditional sole, it’s fair to say that the move has been critical in Louboutin’s branding strategy.
“The brand and that sole are one in the same,” says Milton Pedraza, CEO of independent research firm The Luxury Institute, who says the decision to turn the bottom of the shoe into a focal point was brilliant. “To go with red, with all that implies, is a wonderful carving out of uniqueness in something that had no meaning whatsoever.”…
Click the link to read the entire article which includes several additional quotes from Milton Pedraza, CEO of Luxury Institute: http://www.foxbusiness.com/personal-finance/2011/05/12/longer-louboutin-love-dries/#ixzz1MEv7p374