By Abha Bhattarai
Washington Post
March 22, 2013
Forget the mall. Your next clothing purchase could take place in a local hotel, hair salon or art gallery.
Washington area businesses such as the Four Seasons and the Northern Virginia Art Center have played host to designer trunk shows in recent months, as businesses look for new and unconventional ways to bring in money.
For clothing and accessories companies, the short-lived events provide an easy way to rack up sales without investing in store fronts or pop-up locations.
Click the link to read the entire article which includes several quotes from Milton Pedraza, CEO of Luxury Institute:
http://www.washingtonpost.com/business/capitalbusiness/forget-tupperware-parties-local-trunk-shows-offer-exclusive-access/2013/03/22/20a54950-8ff5-11e2-bdea-e32ad90da239_story.html
