Milton F. Pedraza is the CEO of the Luxury Institute, LLC. Through the use of proprietary surveying techniques with high net worth consumers, Mr. Pedraza has established the New York-based Luxury Institute as the trusted and impartial luxury brand ratings and research and Luxury CRM consulting institution that is the voice of high net-worth consumers. Today, luxury goods and services firms, luxury professionals, high net worth consumers, and the international press, all rely on the Institute for its impartial ratings and best practices insights on to how to better serve high net-worth clients globally.
Mr. Pedraza is a world-class expert CRM practitioner. Prior to founding the Luxury Institute, Milton served in Finance, Marketing, Sales and Senior Management positions at Fortune 100 companies Altria, Pepsico, Colgate, Citigroup and Wyndham Worldwide. In charge of CRM for a major division of Citigroup, Pedraza was assigned to run Citi’s first Global CRM project and won a Global Marketing award for his results. At Cendant (now Wyndham), he was also assigned to run the company’s first CRM project in addition to running Luxury Segments. He has licensed his proprietary and continuously updated CRM methods, intellectual property and best practices to the Luxury Institute in order to serve the luxury industry and its consumers.
Today, Mr. Pedraza is an author and speaker at the world’s foremost Financial Services, Travel and Leisure, Real Estate and Luxury Conferences. As an executive and private investor, Milton has conducted business in over ninety countries and speaks several languages. He is the most quoted expert on luxury around the globe.