How Does Your Brand Stack Up, According to Affluent Consumers?

Luxury Brand Status Index (LBSI)

The Luxury Brand Status Index (LBSI) is the only independent and impartial measure of the value and equity of leading luxury brands to wealthy individuals, based on statistically meaningful data collected from wealthy consumers themselves.

The LBSI delivers a concise quantitative and qualitative tracking study to be measured year-over-year and used as a guide to drive key management decisions. It is used by the senior management of the world’s most prestigious luxury brands.

2013 Research: Luxury Institute has released the following 2013 surveys. Surveys are conducted with affluent US consumers unless noted as “Europe” or “Japan” or “China.”  Additional categories and locations available upon request. For further information about our research or Luxury Institute, please contact us.

LBSI Methodology:
The Luxury Brand Status Index survey is a proprietary survey methodology and index developed by The Luxury Institute. The LBSI incorporates four main “pillars” of brand value:

– Consistently superior quality
– Exclusivity and uniqueness
– A measure of enhanced social status
– A measure of the brand’s ability to make a customer “feel special”

In addition to individual and composite metrics by age, gender, income and net worth segments among the wealthy, the survey also measures a brand’s ability to merit a significant premium price and referral from wealthy consumers. Advanced features include actual consumer reasons as to why they will, or will not, recommend each brand.

Pricing and Purchase Details: When purchased, your firm will receive a robust document with detailed survey data plus an excel document with additional comments from survey panelists plus a two-hour review of the results via phone or visit. Please note that LBSI studies are not included in LuxuryBoard.com membership. To obtain more details please contact us.

 Luxury Customer Experience Index (LCEI) Surveys

The proprietary Luxury Customer Experience Index (LCEI) is the only impartial and independent measure available of the actual customer experiences and other critical experience-driven metrics of leading luxury brands to high net-worth Americans, The LCEI is based on statistically meaningful data collected from actual brand customers themselves. The LCEI incorporates four main “pillars” of brand value:

– Experience Drivers Index
– Price Worthiness Index
– Customer Retention Index
– Customer Referral Index

Survey respondents are asked to evaluate luxury brands they have recently used on a 0-10 scale. These ratings provide unique category insights and benchmarking data of all major competitors and their ratings directly from the voice of actual high net-worth customers. Advanced features include actual consumer reasons as to why they will, or will not, recommend each brand.

The LCEI delivers to senior management a concise quantitative and qualitative tracking study to be measured year-over-year and used as a guide to drive key management decisions. It is used by the world’s most prestigious luxury brands.

2013 Research: Luxury Institute has released the following 2013 surveys. Surveys are conducted with affluent US consumers unless noted as “Europe” or “Japan” or “China.”  Additional categories and locations available upon request. For further information about our research or Luxury Institute, please contact us.