In the last 21 years, Luxury Institute has served over 1,100 luxury and premium goods and services brands with leading-edge research, consulting and training solutions developed by the best, most successful minds in the industry.

Today, Luxury Institute has the largest global network of top-tier luxury executives, experts, HNW and UHNW individuals and families, and each support Luxury Institute in serving the unique needs of its clients.

Luxury Institute has conducted more quantitative and qualitative research with affluent, HNW, and UHNW consumers than any other entity and has significantly shaped the way luxury and premium goods and services brands serve luxury consumers today. This expertise has led to Luxury Institute’s high-performance relationship building education system, Luxcelerate, and its online education programs, The Evolving Values of the HNW & UHNW and The Mastery of HNW Relationship Building. Each dramatically improves the emotional intelligence skills and self-mastery skills that drive high-performance HNW and UHNW relationship building and results.

With unique, unmatched expertise in emotionally intelligent luxury, Luxury Institute has helped top-tier luxury and premium brands create extraordinary customer experiences, build long-term relationships and achieve financial results.

our clients

We have served over 1,100 luxury and premium goods and services brands. Throughout the years, we have established deep relationships with top-tier brands and their esteemed leaders.

Our Services

ONLINE COURSES

Luxury Institute’s latest course, The Evolving Values of the HNW & UHNW, is based on Luxury Institute's proprietary 2024 research report. The insights provided come from on-going, qualitative one-on-one interviews, observations, and daily interactions with Luxury Institute's exclusive global network of more than 400 HNW and UHNW individuals and families. With insight into the purpose and values, emotional and security needs, wellness and longevity goals, careers and philanthropic projects, habits and more, Luxury Institute's course deepens the knowledge of those who serve HNWs and UHNWs. You can download the Report Table of Contents and/or purchase a PDF copy of the full report below.

Built on the fundamentals of Luxury Institute’s Luxcelerate High-Performance Training System, The Mastery of HNW Relationship Building equips those who serve affluent, HNW, or UHNW clients - in any capacity - with the skills of high-performance relationship building using emotional intelligence and self-mastery to drive results.

Luxury Institute’s proprietary Self-Mastery System equips you with the tools to become a high-performance relationship builder with HNW clients through daily preparation, practice, measurement, assessment, and self-coaching.

2024 REPORTS

white paperS

JANUARY 2024

Priorities, Myths and Realities of AI in Luxury Goods and Services

AI is here to stay. That is a fact. How the luxury industry, a business segment that has always stood for delivering the best of the best products, services, and client experiences chooses to use AI requires deep consideration. Luxury Institute recently conducted a qualitative survey with 22 luminaries from its Global Luxury Expert Network (GLEN) and asked them to weigh in on the most important initial business uses of AI and the myths luxury brands should confront as they engage with vendors to implement AI. Here are their collective responses to critical AI questions.

This white paper and all Luxury Institute white papers are available to download in PDF

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Industry Partners

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