about Luxury Institute

In the last 21 years, Luxury Institute has served over 1,100 luxury and premium goods and services brands with leading-edge research, consulting and training solutions developed by the best, most successful minds in the industry.

Today, Luxury Institute has the largest global network of top-tier luxury executives, experts, HNW and UHNW individuals and families, and each support Luxury Institute in serving the unique needs of its clients.

Luxury Institute has conducted more quantitative and qualitative research with affluent, HNW, and UHNW consumers than any other entity and has significantly shaped the way luxury and premium goods and services brands serve luxury consumers today. This expertise has led to Luxury Institute’s high-performance relationship building education system, Luxcelerate, and its online education programs, The Evolving Values of the HNW & UHNW and The Mastery of HNW Relationship Building. Each dramatically improves the emotional intelligence skills and self-mastery skills that drive high-performance HNW and UHNW relationship building and results.

With unique, unmatched expertise in emotionally intelligent luxury, Luxury Institute has helped top-tier luxury and premium brands create extraordinary customer experiences, build long-term relationships and achieve financial results.

We strive to live and practice our pillars daily: expertise, deep empathy, trustworthiness and generosity. We fundamentally believe that all human beings have the desire and capacity to transform themselves into individuals with exceptional expertise of their profession combined with emotional intelligence skills. Our ultimate objective and passion is to help organizations, executives, managers and front-line professionals to live their lives with high humanity and high-performance resulting in deep, lasting business and personal relationships.

CEO, MILTON PEDRAZA (RIGHT), WITH ‘GOOD TO GREAT’ CO-AUTHOR DR. JERRY PORRAS (LEFT) AT STANFORD BUSINESS SCHOOL

“In today's world, every individual should strive to have the expertise of Steve Jobs and the emotional intelligence of Mother Teresa. AT LUXURY INSTITUTE, We serve every client with the purpose to demonstrate our expertise, deep empathy, trustworthiness and generosity in every interaction.”

Milton Pedraza,

Founder + CEO

Milton Pedraza is the founder and CEO of the Luxury Institute. He is globally recognized as one of the world’s leading luxury industry experts, as well a leading private investor and entrepreneur in a new category he has coined as Creator Empowerment Technology. Milton is a shareholder in DataLucent, Cryptid Technologies, Diamond Standard, EmpwrData, Replika Software and Firework, among others.

In the last 21 years, Luxury Institute has served over 1,100 luxury and premium goods and services brands with leading-edge research, consulting and training solutions developed by the best, most successful minds in the industry. Today, Luxury Institute has the largest global networks of top-tier luxury executives, experts, HNW and UHNW individuals and families. These unique networks empower Luxury Institute to serve the unique needs of its clients.

Luxury Institute has conducted more quantitative/qualitative research with affluent, HNW, and UHNW consumers than any other entity. The Institute has significantly enhanced the way luxury and premium goods and services brands serve luxury consumers today. This expertise has led to Luxury Institute’s high-performance relationship building education system, Luxcelerate, and its online education program, The Mastery of HNW Relationship Building. Each dramatically improves the emotional intelligence and self-mastery skills that drive High Trust Worth/High Performance Client Relationships.

Milton is the co-author, with Erica Wertheim Zohar, of “High Trust Worth: The New Currency of Business is not Money, it’s Trust.” High Trust Worth is a revolutionary new system for measuring and mastering trust in all organizations that is taking the business world by storm. To learn more, visit HighTrustWorth.com.

Milton has served on the boards of top-tier luxury brands, as well as tech startups. He is a member of the Advisory Board at The UHNW Institute and is a frequent speaker at corporate events worldwide. Milton is the most quoted global luxury industry expert in top-tier media. Prior to founding the Luxury Institute, his successful career included executive roles at PepsiCo, Colgate, Citibank and Cendant.

Milton is a frequent guest speaker at Columbia, has lectured at Duke and Harvard and has been recognized as a top Latin Entrepreneur by Stanford. He has conducted business in over 120 countries and speaks several languages.