Luxury Intelligence RESEARCH

Over the last 20 years, Luxury Institute has conducted more research with the affluent, HNW and UHNW than any other entity in the world. We have built very strong, trusted relationships and we utilize those relationships to recruit more affluent, HNW and UHNW based on specific client project needs. 

We provide in-depth quantitative research with affluent consumers and qualitative research with HNW and UHNW consumers related to their perceptions and behaviors. Luxury Institute has a network of over 400 HNW and UHNW families and individuals globally whom we can tap into and who also have global networks of their own, which reaches to over 2,000 people. When a client is interested in gaining insights from HNW and UHNW who have specific demographic, psychographic, and lifestyle traits, we have the relationships to find and tap into those people across the globe.

Any recruitment of affluent, HNW and UHNW is done on a custom project basis. Participants are not gathered or kept in a panel or community, yet they are loyal to Luxury Institute because of deep-rooted earned and nurtured trust. Our approach it very unique from a classic research provider, which is why we believe we’ve been able to gain the trust of both luxury brands and HNW and UHNW consumers across the globe for 20 years.

Our research has significantly shaped the way luxury and premium goods and services brands understand and engage with these HNW and UHNW consumers today.

quantitative

Through our proprietary global affluent network and partners, we provide custom quantitative research conducted through online surveys and fielded with affluent consumers from various demographics and geographic regions across the globe, including the Americas, EU, UK, APAC and parts of UAE.

EXPERTISE:

• CUSTOM QUESTION STUDY WITH CLIENT DATABASE OR RECRUITED SAMPLES

• CUSTOM LUXURY INSTITUTE STUDIES:

  • LUXURY BRAND STATUS INDEX (LBSI)

  • EMOTIONALLY INTELLIGENT BRAND INDEX (EIBI)

  • LUXURY MULTI-CHANNEL ENGAGEMENT INDEX (LMEI)

  • LUXURY CUSTOMER EXPERIENCE INDEX (LCEI)

  • STATE OF THE LUXURY INDUSTRY

qualitative

Through our proprietary global network of affluent, HNW and UHNW families and individuals, we provide custom qualitative research through individual interviews, focus groups/workshops, panel discussions, shop alongs, ethnography, etc. fielded with affluent consumers from various demographics and geographic regions across the globe, including the Americas, EU, UK, APAC and parts of UAE.

EXPERTISE:

• SYNDICATED: VALUES OF HNW & UHNW FAMILIES & INDIVIDUALS REPORT

• CUSTOM QUALITATIVE RESEARCH:

  • LUXURY BRAND AWARENESS

  • LUXURY BRAND PERCEPTION

  • LUXURY BRAND HEALTH ASSESSMENT

  • DECISION-MAKING FACTORS THAT DRIVE LOYALTY

  • BARRIERS AND DRIVERS TO CONSIDERATION AND/OR PURCHASE

  • CUSTOMER EXPERIENCE ONLINE AND OFFLINE

  • CUSTOMER EXPERIENCE COMPETITIVE ANALYSIS